SesaMe

Face ID

Card ID

Design system

Working as a product designer for AnyVision Interactive Technologies. Collaborating with product managers and developers, in all phases of the product delivery lifecycle (Discovery, Research, Prototyping, Design and Testing).

Face & Card ID App

SesaMe allows people to quickly verify their identity in any interaction, anywhere and anytime.
The information that creates your digital identity provides live detection, face recognition, access to your accounts, allows you to open new accounts, and connect to online services.

Since the app was already in development by the company without a user experience and successful visibility, I was required to design the app from scratch.

User Research

One product
two stages

I started my research with a study on the connection between Face Recognition processes and Digital Identity, to understand where the weaknesses are and how I lead the user in a simple and effective process until identity verification.

Get to know the
competitors

In the initial research, I wanted to understand how other companies deal with a product that consists of two critical processes.
I have read studies of competing companies that are already in the market with the product, and what process they have gone through to make their product effective.

The Challenges of Face ID

Companies that provide this sensitive technology need to receive and store a lot of personal information from the user. Many states in the United States and Europe restrict or prohibit using this technology who may violate human rights.

Secure and private

Companies that use digital identification can hold sensitive and personal information

Trust

Many people don’t trust controlling systems and commercial companies

Processes

The process that users have to go through takes time and creates frustration

Interviews and insights with product managers

First, an important part of my job was to get to know the process and the team that worked on this project before.

Insights and ideas for optimisation.

In order to go through an efficient process and in preparation for redesign, I met continuously with the product managers and developers who were involved in this project to understand the difficulties and insights they have within the process.

The interviews with the product managers helped me understand their dealings with the beta version and how the product managers experienced the product when they introduced it and tested it with customers.

User Behavior and Interviews

The second thing I did was contact people in the company who were unfamiliar with the product and let them experiment with the beta version of the app and thus understand the pain points and where it was easier for them to go through.

At the user behaviour discovery stage I realized that it would be importent for me to check:

How long it took each user to go through the process.
During the process did he have any questions.
Did he stop or left the process and at what stage.
How safe it felt to enter personal information into the product database.

After the experiment I did user interviews and a survey to better understand the problems.

With the help of my research questions I tried to understand what were the main pain points while using this version, what could have helped them during the process and what were their main concerns.

While researching I realized the pain points that were in the beta version. User behaviour and interviews with product managers helped me understand the issues and what are the process points where the user has the most difficulty.

Pain Points

Bring issues to the table

There is no user feedback.
High user failure and gives-ups.
Customers are embedding the product and need to change the UI.
The user experience of the product is not good.
There is no data on user behaviour for analysis.

The Solution

Give the user feedback

Leading a user throughout the process including providing immediate and clear feedback.
Micro-interactions guide action along with animated mobility and short action text that will guide the user lightly throughout the scanning process + ID Liveness.
To allow customers to customize the product. The design will be generic and devoid of brand identity.

Information Architecture

Building the roots

Based on the interviews and the solution, I filtered and categorized the actions that users need to go through until personal verification and then worked on the optimal user flow chart to help the user in any possible scenario.

Wireframes Flows

Visualize the solution

Once I was happy with the flow and after a few interactions with paper I had a general idea, and then I moved to Axure, where it was easier to move things around.

Since the research process was extensive I reached the prototype stage-ready even though the design strategy has not yet been formulated, I could visualize how the two pieces of the product will be related to one another and how a user would access each part of the app until the verification.